Quick and Easy Steps to Ensure Your Brand's Gift Card Program Has the Best Holiday Season Yet!
August 30, 2016
Posted by Desiree Wiercyski

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Design
Digital
Gift Card Production
Holiday
Production
Retailers
Sales & Promos

Back to school season is coming to a close, and Halloween costumes are starting to fill the aisles of many of our favorite stores. That can only mean one thing- holiday season is quickly approaching!


Time may be short, but there are still a few pieces of your gift card program you can address to help make sure it is as strong as possible for this vital time. 60% of all gift cards ...
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Digital Gift Cards & Fraud: A Response
June 20, 2016
Posted by Matt Davies

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Channels
Digital
Fraud
News

After seeing the article "Should Retailers Just Say 'No' To Digital Gift Cards" on pymnts.com, I felt the need to weigh in.

"Of course not," is my short response. The article seems to send an ominous message regarding digital fraud.

However, the main interviewee, Tom Byrnes, ...
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Tales from the Road: Vol. 1
June 17, 2016
Posted by Heather Abbott

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News

Over the past couple weeks, the Powerhouse Brands team had the opportunity to attend a couple of industry events hosted by our valued B2B clients.

On June 2, we went to Toronto, ON, Canada to attend the very 1st annual Buyatab Summer Summit. If you're not familiar with Buyatab, they are a digital gift card aggregator based in Vancouver, BC, Canada however, they work with many partners i...
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June 9, 2016
Posted by Dez

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Channels
News
Retailers
Sales & Promos
Secondary Market

1. Reselling Gift Cards is Not New.

Secondary market websites have been around for a decade. In 2005, the secondary market was big enough that The Wall Street Journal wrote about it. Like most things, these first movers were not met with open...
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Making a big deal out of the little things
March 30, 2016
Posted by Dez

Tagged in:

Design
Insiration
Retailers

Sometimes, it's the small things that can be a big deal.Sometimes, it's the small things that can be a big deal.


Gift cards can be one of the smallest things to give, but packs a big brand punch for the recipient. This idea doesn’t h...
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3 Spring E-Gift Card Standouts

Spring has finally sprung. Flowers are blooming, birds are chirping, and awesome bright, springtime gift cards have been released!


Mother’s Day, Father’s Day, and graduation is coming,and it makes sense that a number of top retailers have put their best foot forward with springtime card designs. At Powerhouse, we’re used to seeing a lot of really well done physic...
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