Who We Are

Bios

FOUNDER AND CEO MATT DAVIES (DR. GIFT CARD)

Matt has been in the gift card space since 2001, managing programs from the merchant brands' perspective. Starting with the VHS-renting days of Hollywood Video, Matt ran operations, marketing, and B2B client services for the Hollywood Video, Game Crazy, and eventually Movie Gallery gift card programs.

Matt then moved to Nike Retail, founding and growing the program that would introduce the Nike mini-shoebox gift card box to the world, and launch programs with Cole Haan, Converse, and Nike international in China, Japan, and Europe.

While at Nike, Matt completed his MBA and co-founded and served on the executive board of a trade association called the Retail Gift Card Association, which featured an exclusively merchant membership.

Matt left Nike to found Powerhouse Brands, a gift card program management firm for premium and emerging merchants, that helps some of the largest brands in the world develop and maximize their gift card portfolios.

At the same time that Powerhouse launched, Matt launched the Gift Card Network, now the largest gift card focused media and collaboration network in the world, serving as its director for three years, until the baton was passed to a new director in 2014, allowing Matt to focus on growing Powerhouse Brands.


DIRECTOR OF PARTNERSHIPS HEATHER ABBOTT (MARKETING GURU)

In the gift card space since 2008, Heather has run gift card programs for a number of merchants, including working on staff with Barnes and Noble, Spa Week, and other online brands. Heather has extensive experience in B2B partnership sales, and heads up our client's distribution relationships.


OFFICE MANAGER BARBARA TERRY (MA TERRY)

Barb has starred in the gift card industry since 2003, primarily focused on customer service, fraud prevention and fulfillment. Barb's experience includes positions within Hollywood Video and Nike, as well as managing ordering, invoicing, and fulfillment processes.


MARKETING MANAGER DESIREE WIERCYSKI

Dez started her marketing and analytic experience as a research fellow at University of Pennsylvania. After completing a fellowship there as well as one at University of Minnesota, she pursued dual graduate degrees in Applied Psychology and Business (MS, MBA respectively). Dez is in the process of a crash course on gift card, drawing on her significant experience as a gift card recipient and loves utilizing her skill set to further the industry in order to develop more positive consumer experiences.